Franco Jacassi’s Vintage Delirium
In many cities, I’ve already discovered well-stocked vintage-clothing shops. The shop that I visited the other day in Milan is called Vintage Delirium. I’ve never seen a vintage shop like this before! Via G. Sacchi is not quite a shopping area and Vintage Delirium is hidden behind a massive door that is closed on Saturdays. I rang the bell at number 3, the door opened and I entered a stylish courtyard where shop owner Franco Jacassi gave me a warm welcome.
Franco: “In 1971 I started a Modern Art Gallery in Milan, but that was very difficult at that time. Friends of mine, working in fashion, suggested doing some research about the history of fashion. I started studying and even wrote a book about it. More than 40 years ago I also started with this showroom and shop. So we do have a long history. We have customers from all over the world, for photo shoots, movies and sometimes for the theater. In all those years we have built quite a good reputation.”
Vintage, from Chanel to Versace
I feel like a child in a toy store, I don’t know where to look first. It’s overwhelming: shoes, bags, hats, jewelry. Also a corner with all (special) buttons and belts. And everything is so tastefully displayed. In this showroom you find one of the largest vintage collections in the world, spread over three floors. All major brands are represented: dresses from the period ’20 to ’90 i.a. Chanel, Dior, Balenciaga, Pucci, Louis Vuitton, Yves Saint Laurent, Valentino and Versace. But also bags by Gucci and Hermès, belts, scarves and ties. The owner can tell you all about the history of these clothes. Franco: “Nowadays it’s difficult to find clothes from the 20s and 30s of the last century because the people who lived in that period are now deceased. In this regard, the period from the 70’s is easier.”
Vintage Delirium is well known by the most famous couturiers and fashion institutes. It’s a place to get inspired. Besides, there is cooperation with the most exclusive shops in the world, from Los Angeles to Tokyo and London. In addition, exhibitions and events are organized by Vintage Delirium. I am so glad I rang at Via G. Sacchi number 3, I would not have missed it. On my next trip to Milan, I’ll definitely visit this wonderful shop again!
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